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Privacy Policy

Last updated: February 22, 2026

This Privacy Policy explains how VL Family Voyages ("we," "us," "our") collects, uses, and shares personal information when you visit or use our website vlvoyages.cruise.com, submit a form, book a consultation, or otherwise interact with us.

1) Who we are (Data Controller)

VL Family Voyages 2541 Concord Way, Mendota Heights, MN 55120, USA Email (Privacy Contact): support@vlvoyagescruise.com

2) Information we collect

A. Information you provide to us

When you submit a form, schedule a call, or contact us, we may collect:

  • Name
  • Phone number
  • Email address
  • Vacation preferences (e.g., what kind of vacation you want, what matters most, destination interests)
  • Budget information (e.g., ideal cruise budget per person)
  • Any other information you choose to share in messages or calls

B. Information collected automatically (cookies / trackers)

When you use our website, we (and our service providers) may collect information automatically, such as:

  • IP address (or approximate location derived from IP)
  • Device and browser information
  • Pages viewed and interactions on the site
  • Cookie identifiers and similar tracking data

We use tracking technologies such as cookies and pixels (for example, Meta Pixel) to understand performance and, if enabled, to support advertising/retargeting.

3) How we use your information

We use personal information to:

  • Respond to your inquiries and provide cruise information or quotes
  • Provide consultations and help you choose and book the right cruise
  • Send emails you request (newsletters and follow-up sequences). You can unsubscribe at any time.
  • Improve our website and user experience (analytics and troubleshooting)
  • Maintain security, prevent fraud, and enforce our terms

4) Booking and payments

If you choose to book a cruise, payments go directly to the cruise line (not to us). We may help facilitate booking details and communications. We share personal information with a cruise line only when you choose to proceed and consent to booking.

5) How we share information

We may share your information with:

  • Service providers that help us operate our business (e.g., email delivery, scheduling, customer support systems, hosting/IT). Examples may include: Zendesk, SendPulse, Calendly, and automation tools such as Zapier.
  • Advertising/analytics partners (e.g., Meta Platforms) when tracking is enabled and consistent with your settings/consent.
  • Cruise lines and travel suppliers only after you choose to book and consent.
  • Authorities or others when required by law, to protect rights, or to prevent fraud.

We do not knowingly sell personal information for money. However, under some U.S. privacy laws, certain advertising-related sharing (for example via pixels) may be considered a "sale" or "sharing." See Section 9.

6) Marketing communications (Email / SMS / WhatsApp)

  • Email: If you sign up or request information, we may send you emails. You can unsubscribe using the link in any email.
  • SMS/WhatsApp: If you opt in (for example via a checkbox on our forms), we may contact you by SMS/WhatsApp. You can opt out at any time by replying STOP (or by emailing us).
  • SMS/MMS Messaging Consent. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates for marketing or promotional purposes.

7) Data retention

We retain personal information only as long as needed for the purposes described above:

  • Leads (no booking): up to 24 months
  • Customers (booked): up to 7 years (for record-keeping and support)

8) Your choices and controls

  • Unsubscribe: You can unsubscribe from marketing emails at any time via the link in our emails.
  • Cookies/Tracking: You can manage cookie preferences through our cookie banner (where available) or your browser settings.

9) U.S. privacy rights and "Do Not Sell or Share"

Depending on your U.S. state of residence (including California), you may have the right to:

  • Access, correct, or delete your personal information
  • Obtain a copy of your data
  • Opt out of certain processing such as targeted advertising

Do Not Sell or Share (Targeted Advertising Opt-Out): If you want to opt out of the "sale" or "sharing" of personal information for targeted advertising, you can use our cookie preference settings (where available), and/or email us at support@vlvoyagescruise.com with the subject line: "Do Not Sell or Share". We will not discriminate against you for exercising your privacy rights.

10) GDPR/UK (EU/UK users)

If you are located in the EU/UK, you may have rights to:

  • Access, correct, delete, or restrict processing of your personal data
  • Object to processing (including marketing)
  • Data portability
  • Withdraw consent at any time (where processing is based on consent)

To exercise these rights, contact us at support@vlvoyagescruise.com.

11) International transfers

Your information may be processed in the United States and other countries where our service providers operate. We take reasonable steps to protect your information consistent with applicable laws.

12) Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. No method of transmission or storage is 100% secure.

13) Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children.

14) Changes to this policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date when changes are made.

15) Contact

For privacy questions or requests, contact: support@vlvoyagescruise.com VL Family Voyages, 2541 Concord Way, Mendota Heights, MN 55120, USA